Johnny Concert: Unveiling Beauty with Purpose


Founder of Johnny Concert, Joxtina or Joanna Christina


Hi, I'm Joanna Christina, but you can call me @Joxtina, I'm the founder and co-creator behind Johnny Concert. Growing up in the 90's punk and grunge music scene, I've been deeply influenced by that era. My passion for vibrant makeup and love for animals have driven me to dedicate myself to crafting clean, vegan, and cruelty-free beauty products that seamlessly blend the worlds of music and makeup.

My journey with Johnny Concert began in 2005 during an internship at ELLE Magazine. Surrounded by the glitz and glamour of the beauty industry, I couldn't ignore the dark truth lurking beneath the surface: products filled with harmful ingredients and tested on innocent animals. As a music enthusiast and lover of bold, vibrant hues, I knew there had to be a better way and I couldn't shake the feeling that something was missing—a connection to the raw energy and self-expression of the music scene I loved.

Driven by my passions I set out to create something truly special. From my Los Angeles apartment, I formulated the first batch of Amplified Eyeshadows—13 electrifying shades that captured the essence of my love for vibrant colors and the unstoppable energy of live performances.

But Johnny Concert is more than just makeup. It's a bridge between the worlds of music and beauty, designed for artists and performers who need their makeup to withstand the demands of the stage. With long-lasting formulas and bold, iconic colors, our products are crafted to empower individuals to express themselves freely, both on and off the stage.

What sets us apart is our unwavering commitment to ethical practices. Every product we create is 100% Vegan, Clean, and Cruelty-Free. It's about more than just looking good; it's about feeling good too—knowing that what you're putting on your skin reflects your values and celebrates your unique style.

So whether you're a rockstar commanding the stage or an artist expressing your creativity, join us in the beauty revolution where music meets makeup, and every look is a work of art.